Better reads your Google Analytics on your iPhone and writes down what changed and why, as one plain sentence with the numbers under it. These are the sentences it writes, word for word, filled in with the invented figures of the sample shop the app comes with. On your own website the numbers are yours, and a highlight only appears when something actually happened.
Why it moved
The question every analytics app leaves to you. Better answers it first, and goes a level deeper than a channel.
Visitors
Traffic was unusually high yesterday
3,544 visitors, up 58% for a typical Thursday.
Why it moved
Organic Social is driving the increase
Almost all of that is Reddit, up 712 against its usual 22.
Organic Social accounts for 64% of the increase, up 836 visitors against its usual 190.
Visitors
By 2 pm, 2,640 visits, 41% more than a usual Tuesday by now
A usual Tuesday has 1,870 visits by 2 pm, and the most any of the Tuesdays before had by then was 2,210.
Back to normal
The spike is over
2,310 visitors today, back in line with a normal Monday. It peaked at 5,902.
Four weeks
Organic Search has fallen four weeks running
2,140 visitors last week, against 3,960 four weeks ago. Every week in between moved the same way.
Firsts and records
The days worth telling somebody about.
Somewhere new
Visitors from Japan for the first time on record
4 visitors from Japan today. Location is Google's estimate.
AI Assistant
ChatGPT is sending you people
34 visitors today, and none in the 4 weeks before. That is 1% of everyone who came.
New source
Hacker News sent 211 visitors today, its first on record
211 visitors came from Hacker News today, 6% of the day's visitors. Nobody had come from there since counting began in March 2024.
Record
Your best day on record
3,544 visitors today, 9% above 14 March, the best day before it.
Milestone
250,000 visitors since counting began
Google counts 252.6K visitors since counting began on 3 March 2024.
What people want
What visitors asked for, and where they went.
What they asked for
People are searching for “gift cards”
9 people looked for it on the site today, and nobody in the 4 weeks before.
Where they went
People are leaving for instagram.com
48 people followed a link there today, against a usual 12.
Taking off
/shop/monstera-deliciosa is trending
207 visitors, 2.6× its normal level once the rest of the site is accounted for.
The part that matters
Visitors are a means. These follow the key events you set up in Google Analytics.
Key events
Yesterday had 4,200 more visitors than usual and only 2 more key events
2 more key events than usual, where the usual rate would have brought about 59.
Key events
Fewer visits ended in a key event than usual
0.4% of visits ended in a key event today, against a usual 0.9% on Wednesdays.
Key events
Purchases fell to 9 yesterday from a usual 37
Visits held at 2,910, against a usual 2,880.
Something is wrong
The ones Google will never tell you about. Stated as what was measured, never as a guess.
Tracking
Purchase has not been recorded today
None have come through, against a usual 22 for those hours at today's pace.
Tracking
basket-button stopped on 14 September, and add_to_basket started on 16 September
Purchases held at 37 a day.
add_to_basket is counted about 52 times a day, where basket-button was counted about 48.
Tracking
Your own site, fernly.shop, is credited with 214 of 1,036 purchases in the last 4 weeks
fernly.shop brought 3% of the visits over the same days.
Page
/checkout has had no visitors today
It had 140 a day on average for the last two weeks, and nobody has reached it today.
Address
A vercel.app address sent 212 visits in the last 4 weeks
Every total in Better counts these visits beside fernly.shop's own. The address is fernly-git-preview.vercel.app.
Most days
Most days nothing happened, and saying so is an answer too.
Today
Nothing unusual today
2,902 visitors so far.
Where these come from
An engine in the app compares each day with the same weekday over recent weeks, and today hour by hour, and only speaks when a change is too large to be noise and too large to ignore. It never guesses at a cause it cannot see in the data, and it never calls a visitor a bot: low engagement is reported as low engagement. If Apple Intelligence is switched on, it may reword a sentence, and every number it writes is checked against the engine's before it is shown.
Highlights and notifications are part of Better Pro. Every number Google Analytics already measures is free. How free and Pro work.
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